jailcd2021028: The impact of environmental education on tourists' responsible environmental behavior

Abstract

Human behavior is not only affected by personal psychological factors, but also by surrounding environmental factors. The responsible environmental behavior of tourists is the interaction between humans and the environment. Environmental education in tourist destinations is an important situational factor that affects tourists' responsible environmental behavior and has important research value. Based on the theory of planned behavior, taking the Water Culture Ecological Park as an example, the impact of environmental education on tourists' responsible environmental behavior is discussed. Multi-group analysis method using structural equation modeling. The results show that:(1) The environmental education of tourist destinations is a situational factor that affects the REB of tourists. As an intermediary variable, it has a significant positive impact on the REBI and REB of tourists. (2) Personal factors including ATEB, SN, and PBC have a strong positive impact on tourists' REBI. Visitors' REBI has a very significant positive impact on REB. (3) As many facilities with environmental education significance should be adopted in the planning of scenic spots, and more activities with environmental education significance should be developed. This can provide feasible suggestions for the layout of scenic spots. Provide new thinking directions for improving environmental quality. Provide countermeasures for environmental protection education construction.