jailcd2020102: Research on Activity Behavior and Spatial Planning of Bookstore Space

Abstract

In recent years, consumers expect more personalization from a brand. With the future of brick-and-mortar is on the shoulder of the now easily accessible mobile phones and everybody has smartphone that Capable of providing consumers with huge amount information. Therefore, publishing companies have to be able to match them in term of attracting consumer, and being able to have a differentiating factor to set apart from the competitor, while at the same time creating a unique and intriguing sets of design to meet the demands of the public. Many bookstores expand and keep updating their list of items for sale in hopes of retaining consumers. This is a business model that is in tune with the lives of consumers. Hence hybrid bookstore has gradually become the mainstream. It has attracted crowds by combining with cafes, restaurants, community center, rental spaces, as well as through cultural activities. In order to accommodate the diverse and complex nature of commercial space, more refined consumer experience is needed through various design that conveys spatial message. Thus, this research is set up to investigate hybrid bookstore regarding its spatial composition, consumer behaviors in the space, as well as the interactions between the space and its users. The analysis of hybrid bookstore will be based on visual field analysis. The data will be quantified and analyzed in combination with data gathered through observation for cross reference.