JiSMART2022—002: The Willingness of the Weihai Public to Pay for Support Low-Carbon Travel by Shared Electric Bikes

Abstract

This paper evaluates the willingness-to-pay (WTP) of shared Electric bikes in Weihai City through payment cardcontingent value method (CVM). A total of 398 samples were obtained through an online questionnaire. Among them, 271 people agreed to pay, and 118 refused to pay, accounting for about 30% of the total sample. The calculation results show that the willingness to pay the public in Weihai is about 0.76 yuan per time. Meanwhile, the factors influencing the willingness to pay were discussed. People with more education, income, and resources to use Shared Electric Bikes tend to be more willing to pay. At the same time, we asked questions about those who refused to pay, mainly due to low-income levelieve that increasing the public's income level and knowledge about Shared Electric Bikes sharing can help promote the use of Shared Electric Bikes and the public protection of the environment.