jismart2024039: Exploring Aesthetic Preferences for Architectural Forms Through Eye-tracking

Abstract

The study utilities eye-tracking technology to investigate aesthetic cognitive preferences for architectural forms. The hypothesis suggests that eye-tracking data can accurately capture users' forms preferences for buildings. Participants viewed images with curvilinear and rectilinear features in two free-viewing tasks: one with individual images and the other with a matrix of images. Eye tracking data on gaze path length, gaze duration, and eye hop counts were collected. Results showed significant differences in these digital markers between groups that preferred curvilinear versus rectilinear forms, indicating different patterns of visual engagement. ROC analyses further revealed that specific eye-tracking metrics, such as gaze duration in curvilinear versus rectilinear areas, can provide a distinction between forms preferences. This approach highlights eye tracking as an effective tool for examining aesthetic responses in architectural perception.