JWACA2024-027: Interior design of Shanghai digital advertising industry park

Abstract

The interior design of the Shanghai Digital Advertising Industry Park focuses on creating a harmonious relationship between virtual and physical spaces. The project uses digital imagery and interconnected spatial effects to enhance productivity and creativity within the digital advertising industry. The design features stark contrasts in space and color, with black and white dominating the palette. Sustainable practices include the use of eco-friendly materials and strategic placement of functional spaces to avoid excessive sunlight exposure. The project also incorporates smart lighting and interactive digital displays to create a dynamic working environment.