JAUE2022-019: The Influence of Responsibility Awareness on Tourists' Responsible Environmental Behavior

Abstract

In recent years, coastal cities have gradually become the first choice for tourists when traveling. From 2015 to 2019, the growth rate of tourists in coastal cities was about 10%. While a large number of tourists bring economic benefits, it also brings a lot of environmental pollution. Tourists' responsible environmental behavior is not only affected by their own psychological factors, but also by environmental factors in the scenic spot. Environmental education in tourist destinations is an important situational factor that affects the responsible environmental behavior of tourists and has important research value. The author combines the theory of planned behavior. Multi-group analysis method using structural equation modeling. The following conclusions are obtained: (1) Environmental education in tourist destinations is a situational factor that affects tourist REB. As an intermediary variable, it has a significant positive impact on tourists' REBI and REB. (2) Personal factors such as ATEB, SN, PBC have a strong positive impact on tourists' REBI. Visitors' REBI has a very significant positive impact on REB. These conclusions can provide feasible suggestions for the layout of scenic spots. Provide new ideas for improving environmental quality.