jaue2021-069: The Impact of Environmental Education on Tourists' Responsible Environmental Behavior in Seaside Scenic Spots

Abstract

In recent years, coastal cities have gradually become the first choice for tourists. From 2015 to 2019, the
growth rate of tourists in coastal cities was about 10%. While many tourists bring economic benefits, they also
bring a lot of environmental pollution. Tourists' responsible environmental behavior is not only affected by
their own psychological factors, but also by environmental factors in the scenic spot. Environmental education
in tourist destinations is an important situational factor that affects the responsible environmental behavior of
tourists and has important research value. The author combines the theory of planned behavior. Analysis
method using structural equation model. The following conclusions are drawn: (1) Environ mental education
in tourist destinations is a situational factor that affects tourism REB. It has a significant positive impact on
tourists' REBI and REB. (2) Personal factors such as ATEB, SN, PBC have a strong positive impact on tourists'
REBI. Visitors' REBI has a very significant positive impact on REB. These conclusions can provide feasible
suggestions for the layout of coastal scenic spots. Provide new ideas for improving environmental quality.