JWACA2023-035: Signage System Impacts on the Wayfinding in Longemont TOD Mall in Shenyang, China

Abstract

With the rapid development of urbanization in China, the urban complex with a public transportation-oriented development (TOD) meets people’s needs in living space, however, its characteristics which buildings with large volume and complex space make difficult for people to find their destination in the urban complex. The signage systems is regarded as a main medium of communication between people and the spatial environment as well as it has a significant impact on pedestrian wayfinding. In the study, there are series of wayfinding experiments, among them the forecast variables are organized into two types in the questionnaire design: signs and location of the sign boards. The research the impact of the above variables on pedestrian wayfinding. The results indicated that pedestrians pay more attention to directional and illustrative signs in the TOD commercial centre, they hope the signage boards could be placed in crowded areas, such as escalators and central courtyard. In addition, signs and side signs identification are easier ignored. This study has great significance for the design of the signage system in the TOD, it could improve people's wayfinding effectiveness in complex spaces.