jaue2023+028: Applied Research on Planning Behavior Theory and Conditional Value Method: Reflections Based on Literature Review

Abstract

Theory of Planned Behavior (TPB) is an important theory for predicting individual pro-environmental behavior, and conditional value method (CVM) is a way to estimate public payment for public environmental products, but so far there are very limited cases of combining the two for comprehensive research, and willingness to pay is an important way to measure individual pro-environmental behavior, and the lack of this part of research is not conducive to further promoting the study of individual pro-environmental behavior. This study uses meta-literature analysis to summarize the relevant literature of TPB and CVM, aiming to discover the application and research status of existing CVM and TPB in various fields, and make contributions to the integration of CVM and TPB to evaluate the environmental value of public environmental products.