jaue2021-018: The influence of viewing time and color on architectural aesthetic judgment

Abstract

Architects should have a better understanding of users’ objective feelings when designing structures and should use psychology, neuroscience, behavioral science and other methods to provide better theoretical support for their design. In this study, we examined the effect of ceiling height, openness and contour on viewers’ emotions and aesthetic appreciation through a series of experiments.in that type of research paradigm, the stimulus is presented slowly, making it difficult to obtain the subjects’ aesthetic scores for a number of buildings in a short period. In this study, the visual presentation time of color pictures was fixed at 200 ms. It was found that the viewer’s perceptions of architectural factors under the previous presentation time of 3000 ms can also be assessed under the presentation time of 200 ms. Furthermore, we investigated the impact of color on architectural aesthetics by presenting grayscale photos during the experiment and found that grayscale photos could also stably reproduce the viewer’s perceptions of architectural factors found in the previous experiment. In summary, in this study, we found that the duration and color of visual stimuli are not the main factors that affect viewers’ perceptions of the
aesthetics of a building. The aesthetic scores of a building can be stably obtained by quickly presenting architectural photos.